Research on Cultural and Creative Design Strategies of Henan Yinxu from the Perspective of New Media Communication

A new design strategy system for Yinxu cultural and creative products, tailored to modern new media communication, has been developed. This approach addresses current shortcomings in the design and dissemination of Yinxu's archaeological heritage, leveraging theories from communication and design studies. By analyzing existing challenges through literature reviews, case studies, and comparative analyses, researchers propose innovative methods inspired by successful practices at Lanzhou Museum in Gansu Province. The strategy aims to enhance the creative transformation and global dissemination of Yinxu's cultural resources, offering a model for preserving and promoting China's traditional heritage in the digital age.

Fan, M., & Wang, Y. (2025). Research on Cultural and Creative Design Strategies of Henan Yinxu from the Perspective of New Media Communication. Scientific and Social Research, 7(11), 335–343. https://doi.org/10.26689/ssr.v7i11.12996