Tourism Potential of Imereti

Georgia's Imereti region, home to UNESCO World Heritage Sites like the Bagrati Cathedral and Gelati Monastery, presents significant tourism potential due to its rich cultural heritage, diverse landscapes, and strategic location. The study highlights Georgia's unique blend of ancient history, architecture, and natural beauty, including mountains, seaside resorts, and health spas, all concentrated within a small territory. Recent government efforts to restore Kutaisi, the regional capital, have further enhanced its appeal as a cultural and historical destination. The research emphasizes the region's potential for sustainable tourism development, leveraging its heritage assets while ensuring preservation and safety.

BERDZENISHVILI, N., & BERDZENISHVILI, N. (2018). Tourism Potential of Imereti. Journal in Humanities, 6(1), 31–33. https://doi.org/10.31578/hum.v6i1.346