A case study of Taj Mahals visitor satisfaction and carrying capacity

Research identifies the maximum sustainable number of tourists for the Taj Mahal to preserve its environmental conditions, addressing growing concerns over visitor influx. The study, conducted through 503 surveys and questionnaires, reveals critical insights into visitor satisfaction while assessing the site's carrying capacity. Findings highlight adverse environmental impacts linked to increased tourism, emphasizing the need for balanced visitor management to safeguard this UNESCO World Heritage Site. This work fills a gap in international and domestic visitor experience research, offering actionable data for policymakers to mitigate ecological stress.

Vishal, S., Vardhan, B. H., Amruta, A., Swapnil, R., & Rao, P. S. (2016). A case study of Taj Mahals visitor satisfaction and carrying capacity. Journal of Hospitality Management and Tourism, 7(4), 43–49. https://doi.org/10.5897/jhmt2016.0181