More Tourists Green Up: Bringing the Charm back to Vietnam

Tourists are increasingly acting as 'green value co-creators' by actively contributing to the restoration and preservation of Vietnam's natural and cultural heritage, including UNESCO World Heritage Sites like Hoi An Ancient Town. This study highlights how international tourists, often in collaboration with tour companies, engage in voluntary conservation efforts such as beach and riverbank cleanups, thereby 'planting green' in destinations while fostering environmental awareness among peers and local communities. While local industries remain a significant threat to these attractions' ecological charm, the growing trend of eco-conscious tourism suggests that tourists can play a pivotal role in reversing environmental degradation. The research snapshot underscores the potential for tourism to drive sustainable conservation when aligned with community participation.

Trong Tuan, L. (2018). More Tourists Green Up: Bringing the Charm back to Vietnam. ICHRIE Research Reports, 3(1). https://doi.org/10.61701/918622.02