Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area

Tourism destinations, including UNESCO World Heritage Sites like Australia's Greater Blue Mountains Area, face significant challenges to maintaining competitive advantage due to external pressures such as climate change and shifting resident attitudes. A study highlights that while Australia historically leveraged its natural environment and wildlife for tourism success, destinations like the Blue Mountains risk decline without strategic adaptation. The research identifies key threats to competitiveness and explores marketing strategies to mitigate these risks, emphasizing the need for proactive measures to sustain visitor appeal in dynamic global conditions.

Burgin, S., & Hardiman, N. (2014). Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area. Unpublished. https://doi.org/10.13140/2.1.2509.4403