Character Analysis of the Cognition, Willingness and Behavior of Tourists on Low-carbon Tourism—A Case Study of Mount Tai Scenic Spot

Tourists at Mount Taishan, a renowned UNESCO World Heritage Site and 5A-level scenic area, exhibit strong cognitive awareness of low-carbon tourism but show limited actual engagement due to prioritization of comfort, convenience, and economic factors. While education level and income significantly influence tourists' willingness to adopt low-carbon practices, their behavior remains constrained by practical considerations. The study highlights a disconnect between intention and action, offering insights for policymakers and businesses to bridge this gap through targeted strategies. This research provides a framework for promoting sustainable tourism while balancing visitor preferences with environmental goals.

(Ed.). (2023). Character Analysis of the Cognition, Willingness and Behavior of Tourists on Low-carbon Tourism—A Case Study of Mount Tai Scenic Spot. Academic Journal of Humanities & Social Sciences, 6(22). https://doi.org/10.25236/ajhss.2023.062213