Factors Affecting Tourism Marketing Demand; - Evidence from Ethiopia wildlife conservation authority and Bale Mountain National park; Ethiopia

Poor image creation, inadequate promotion of tourist attractions, and insufficient infrastructure significantly hinder tourism marketing demand at Ethiopia's Bale Mountains National Park. Additionally, safety concerns, political instability, and the seasonal nature of tourism further exacerbate these challenges. The study, based on surveys of 220 tourists (both domestic and international) and interviews with park workers, employed descriptive and inferential statistical analyses, including regression and correlation models. Recommendations include enhancing tourism infrastructure, strengthening institutional capacity, and fostering community-based ecotourism to mitigate these issues.

Demie, A. B. (2020). Factors Affecting Tourism Marketing Demand; - Evidence from Ethiopia wildlife conservation authority and Bale Mountain National park; Ethiopia. International Journal of Scientific and Research Publications (IJSRP), 10(2), p9833. https://doi.org/10.29322/ijsrp.10.02.2020.p9833