How Outstanding Universal Value Attractiveness and Tourism Crowding Affect Visitors’ Satisfaction?

A study on Mount Sanqingshan National Park reveals that Outstanding Universal Value (OUV) attractiveness significantly enhances tourist satisfaction and destination attachment, while perceived tourism crowding does not negatively impact these factors. Analyzing 536 questionnaire responses using structural equation modeling, researchers found that OUV's charm plays a crucial role in shaping tourists' attitudes and behaviors, contributing to their overall satisfaction. This research broadens the understanding of visitor satisfaction, offering practical implications for heritage preservation and visitor management at World Heritage Sites.

Nian, S., Chen, M., Zhang, X., Li, D., & Ren, J. (2023). How Outstanding Universal Value Attractiveness and Tourism Crowding Affect Visitors’ Satisfaction? Behavioral Sciences, 13(2), 112. https://doi.org/10.3390/bs13020112