Is there willingness to buy and pay a surcharge for agro‐ecological products? Case study of the production of vegetables in Xochimilco, Mexico

Consumers in Mexico show willingness to pay a premium for agro-ecological products, challenging the notion that such farming is incompatible with market-driven systems. This study, focusing on vegetable production in Xochimilcoreveals that demand for sustainable alternatives depends on socio-economic factors like age, income, and gender, as well as access to product information. Buyers are also open to compensating producers for adopting eco-friendly practices, suggesting a viable market for agro-ecology even in resource-limited regions. The research combines survey data with economic analysis to assess consumer behavior, offering insights that could reshape agricultural sustainability strategies globally.

Revollo‐Fernández, D. (2015). Is there willingness to buy and pay a surcharge for agro‐ecological products? Case study of the production of vegetables in Xochimilco, Mexico. Journal of the Science of Food and Agriculture, 96(6), 2265–2268. Portico. https://doi.org/10.1002/jsfa.7333