The Contribution of Cultural Heritage to Cultural Tourism in Istria and Kvarner: The Starting Communication Perspective

Cultural heritage significantly enhances tourism outcomes in Istria and Kvarner, two Croatian regions, by shaping destination branding and driving sustainable development. The study systematically reviews cultural tourism concepts, emphasizing the role of heritage in tourism while analyzing specific regional characteristics. It highlights the importance of cultural resources—such as the Episcopal Complex of the Euphrasian Basilica—as key drivers for tourism success. Findings suggest that leveraging heritage interpretation and preservation can further boost destination appeal, paving the way for future research on sustainable resource management. This work underscores the need for strategic communication to capitalize on cultural assets, offering a foundation for regional tourism growth.

Dabo, K., & Mustać, N. (2025). The Contribution of Cultural Heritage to Cultural Tourism in Istria and Kvarner: The Starting Communication Perspective. Problemi Sjevernog Jadrana, 23, 177–205. https://doi.org/10.21857/yrvgqtdjn9