Nizwa’s Cultural Tourism: Catalyst for Reviving Heritage, Empowering Growth

Cultural tourism in Nizwa, Oman, serves as a catalyst for heritage revival and economic growth, according to a recent study. The research highlights that tourism attractions and activities positively influence the development of cultural tourism, with significant contributions from economic, social, environmental, and cultural dimensions. Key drivers include job creation and revenue generation through heritage sites like Harat Al-Aqr, social impacts from historical legacy and cultural exchange, environmental benefits from site renovation, and cultural pride reinforced by iconic landmarks such as Nizwa Fort and Souq. The study also underscores the role of cultural tourism in enhancing social cohesion, safeguarding heritage, and fostering mutual understanding between locals and tourists. Utilizing a quantitative research approach with snowball sampling, the study collected data from 50 participants, including both local people and international tourists, and analyzed it using Microsoft Excel and JASP statistical software.

Al Mahrouqi, K., Crisostomo, A. S. I., Belgacem, M. A. B.,. (2025). Nizwa’s Cultural Tourism: Catalyst for Reviving Heritage, Empowering Growth. International Journal of Research in Entrepreneurship & Business Studies, 6(2), 25–36. https://doi.org/10.47259/ijrebs.2025.623