The Legacy of Mining: Visual Representations and Narrative Constructions of a Swedish Heritage Tourist Destination

Hegemonic narratives centered on masculinity and nationalism can hinder the appeal of heritage sites, even when they align with dominant historical perceptions. The study analyzes Falun World Heritage Site's marketing strategies, revealing that visual representations tied to male-dominated stories of Sweden's Great Power Period may not maximize tourism potential or local development. By examining promotional materials and site narratives, researchers demonstrate how such constructions limit the site's broader attractiveness, suggesting a need for more inclusive storytelling in heritage tourism.

Cassel, S. H., & Mörner, C. (2011). The Legacy of Mining: Visual Representations and Narrative Constructions of a Swedish Heritage Tourist Destination. Tourism Culture & Communication, 11(1), 1–15. https://doi.org/10.3727/109830411x13049571092589