Study on the International Communication Paths of Liangzhu Culture—Based on Visitor Comments Data

Visitor comments reveal four key pathways for enhancing Liangzhu culture’s global reach. Analyzing online feedback from the UNESCO-listed Liangzhu Ancient City Ruins Park using ROST software, researchers identified critical strategies to strengthen international dissemination of this 5,000-year-old Chinese civilization landmark. The findings highlight actionable improvements aimed at boosting Liangzhu’s cultural influence worldwide.

Yang, R., & Zhou, B. (2024). Study on the International Communication Paths of Liangzhu Culture—Based on Visitor Comments Data. Proceedings of the 2024 5th International Conference on Education, Knowledge and Information Management (ICEKIM 2024), 1114–1120. https://doi.org/10.2991/978-94-6463-502-7_119