Strategi Pelaku UMKM Wisata Museum Sangiran Terhadap Peningkatan Pendapatan di Era New Normal

Small and medium-sized tourism enterprises (UMKMs) at the Sangiran Early Man Site faced significant revenue declines post-COVID-19. To counteract this, they adopted digital strategies, leveraging social media to expand online sales and diversifying income streams through third-party delivery services. This adaptive approach helps sustain their businesses amid reduced on-site visitor numbers. The study, conducted through qualitative fieldwork including interviews and observations, highlights the resilience of UMKMs in preserving cultural tourism revenue during the 'new normal.'

Prihatiningsih, P., & Yuliar, A. (2023). STRATEGI PELAKU UMKM WISATA MUSEUM SANGIRAN TERHADAP PENINGKATAN PENDAPATAN DI ERA NEW NORMAL. Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, Dan Akuntansi, 3(2), 77–84. https://doi.org/10.35449/surplus.v3i2.711