Tourism development in Bagan, Myanmar: perceptions of its influences upon young peoples’ cultural identity

Tourism development in Bagan, Myanmar, significantly influences the cultural identity of young people, fostering both curiosity and conflict. While traditional culture is often 'staged' for tourists, youth also develop hybrid or 'glocalized' identities that blend local and global elements. The study, based on interviews, reveals that tourism creates a complex interplay between tourist expectations and local culture, leading to both positive and negative effects on young people's sense of identity.

Rich, A.-K., & Franck, A. K. (2015). Tourism development in Bagan, Myanmar: perceptions of its influences upon young peoples’ cultural identity. Tourism Planning & Development, 13(3), 333–350. https://doi.org/10.1080/21568316.2015.1114013