World Heritage Sites through the Eyes of New Tourists – Who Cares about World Heritage Brand in Budapest?

Tourists visiting Budapest's UNESCO World Heritage Sites often overlook the significance of these designations, despite their cultural importance. A study analyzing Tripadvisor reviews revealed that while visitors appreciate the attractions and experiences offered by sites like Buda Castle Quarter and Andrássy Avenue, they are largely unaware of their UNESCO status. This research underscores the potential for place branding and new technologies to enhance visitor awareness and engagement with heritage values. The analysis also highlighted areas for improvement in interpretation, attraction management, and overall visitor experience, suggesting that leveraging digital tools could effectively draw attention to the authentic cultural value of these sites.

Sziva, I., & Bassa, L. (2017). World Heritage Sites through the Eyes of New Tourists – Who Cares about World Heritage Brand in Budapest? Almatourism - Journal of Tourism, Culture and Territorial Development, No 7 (2017): Beyond the Great Beauty: Rescaling Heritage and Tourism. https://doi.org/10.6092/ISSN.2036-5195/6773