Communicating Environment in the Okavango Delta, Botswana

A study on environmental communication in the Okavango Delta, Botswana, reveals that diverse media channels significantly influence pro-environmental behaviors and attitudes. The research found statistically significant associations between radio audiences and education levels, as well as television audiences and age, education, and gender. In contrast, traditional kgotla group channels showed no such demographic correlations. The findings suggest that multimodal communication strategies—leveraging mass media alongside community-based approaches—effectively promote environmental conservation. Conducted through a survey of 120 respondents across four villages, the study underscores the potential of tailored interventions to foster positive environmental outcomes in UNESCO-listed regions.

Thakadu, O. T., & Tau, O. S. (2012). Communicating Environment in the Okavango Delta, Botswana. Science Communication, 34(6), 776–802. https://doi.org/10.1177/1075547012437277