Long-Term Comparative Analysis of Tourist Mobility Patterns in Southeast Asia

A comparative analysis of tourist mobility patterns in Southeast Asia reveals distinct regional preferences and movement trends over 20 years. Tourism in Indonesia is highly concentrated on Java and Bali, while Thailand and Vietnam exhibit more evenly distributed patterns, with Vietnam showing a balanced distribution across southern, central, and northern districts. Association rule mining highlights a strong preference for cultural and historical attractions, such as the Sacred Monkey Forest Sanctuary in Indonesia, The Grand Palace in Thailand, and landmarks like Hoi An Ancient Town and Central Post Office in Vietnam. This study leverages 527,960 online reviews from top destinations in these countries, employing network analysis to map evolving tourist movements and association rule mining to uncover destination preferences, providing actionable insights for tourism stakeholders and policymakers.

Ramadhani, D. P., Alamsyah, A., Nada, M. S., & Reditya Murti, Y. (2024). Long-Term Comparative Analysis of Tourist Mobility Patterns in Southeast Asia. 2024 International Conference on Data Science and Its Applications (ICoDSA), 457–462. https://doi.org/10.1109/icodsa62899.2024.10651908