Willingness to Pay for Conservation and Sustainability of Lenggong Valley as World Heritage Site (WHS)

Research reveals significant local willingness to support the conservation and sustainability of Lenggong Valley, a UNESCO World Heritage Site (WHS) in Malaysia. Despite its designation in 2012, the site faces threats due to inadequate maintenance, risking its WHS status. The study, involving 400 respondents—including 300 local residents—found that economic valuation of visits and community engagement are critical for future preservation efforts. Demographic factors also influence willingness to pay, highlighting the need for targeted conservation strategies. Funded by Malaysia's Ministry of Higher Education (MOHE), this research underscores the importance of local awareness and participation in safeguarding Lenggong Valley's prehistoric significance.

Fazlin, S. N., Affizzah, A. M. D., & Abu Bakar, N. A. (2024). Willingness to Pay for Conservation and Sustainability of Lenggong Valley as World Heritage Site (WHS). International Journal of Academic Research in Economics and Management Sciences, 13(4). https://doi.org/10.6007/ijarems/v13-i4/23048