The Effect of Service Quality and Domestic Tourist Satisfaction on Intention to Revisit Marine Tourism in Komodo National Park

Service quality significantly boosts tourist satisfaction and revisits to Komodo National Park’s marine tourism, according to a study of 100 domestic visitors. The research found that higher service standards directly enhance both satisfaction and the likelihood of returning, with satisfaction acting as a partial mediator in this relationship. Using structural equation modeling (SEM-PLS), the team confirmed strong statistical links between perceived service quality, tourist contentment, and revisit intentions. These findings underscore the critical role of service excellence in sustaining marine tourism while offering actionable insights for park management to prioritize quality improvements.

Umul, D. S., Wijaya, N. M. S., & Widyatmaja, I. G. N. (2023). The Effect of Service Quality and Domestic Tourist Satisfaction on Intention to Revisit Marine Tourism in Komodo National Park. European Modern Studies Journal, 7(1), 196–208. https://doi.org/10.59573/emsj.7(1).2023.17