Cultural Tourism Management in Pakistan: Issues and Challenges

A lack of structured management for cultural tourism in Pakistan is hindering its socio-economic potential, according to a study that examined five key UNESCO World Heritage Sites and sub-locales. The research, based on interviews and thematic analysis, revealed significant gaps in governance, leading to inefficiencies and challenges for the tourism sector. While responsible tourism is recognized as crucial, current practices fail to address socioeconomic, environmental, and economic concerns effectively. The findings underscore the urgent need for policymakers and stakeholders to implement comprehensive management strategies to sustain cultural tourism's growth in Pakistan.

(Ed.). (2023). Cultural Tourism Management in Pakistan: Issues and Challenges. Journal of Development and Social Sciences, 4(I). https://doi.org/10.47205/jdss.2023(4-i)70