Tourist valorization of roman imperial city Felix Romuliana

Felix Romuliana, the palace of Roman Emperor Galerius and a UNESCO World Heritage Site since 2007, stands as one of the best-preserved examples of Roman palatial architecture. This study highlights its potential for cultural tourism, emphasizing its historical significance and unique attractiveness. By analyzing the site's characteristics, the research identifies strategies to promote it as a key destination in Serbia's tourist offerings. The approach involves extracting the most compelling aspects of Felix Romuliana—such as its archaeological richness, architectural grandeur, and imperial history—to enhance its appeal for both academic and general audiences. This valorization aims to bolster Serbia's position in European cultural tourism while leveraging its diverse natural and historical resources.

Beric, D., Ivkov-Dzigurski, A., & Tomic, N. (2012). Tourist valorization of roman imperial city Felix Romuliana. Bulletin of the Serbian Geographical Society, 92(3), 131–155. https://doi.org/10.2298/gsgd1203131b