Impact of Cultural Heritage Travel Experience on Well-being Mediating Escapism: A Multi-Group Analysis between Travelers from the Daily and Non-Daily Living Spheres

A holistic travel experience at UNESCO World Heritage Sites, encompassing sensory, emotional, cognitive, behavioral, and relational aspects, significantly enhances travelers' well-being. This study, conducted on visitors to Bulguksa Temple and Seokguram Grotto in Gyeongju, found that escapism mediates the relationship between cultural heritage travel experiences and well-being, providing crucial insights for designing more effective travel programs. Using multi-group analysis with 509 responses, researchers employed statistical tools like SPSS and AMOS to validate their findings, emphasizing the importance of a comprehensive experience over isolated escapism.

Namu, G. m., & Ja, C. J. (2024). Impact of Cultural Heritage Travel Experience on Well-being Mediating Escapism: A Multi-Group Analysis between Travelers from the Daily and Non-Daily Living Spheres. https://doi.org/10.20944/preprints202407.1387.v1