Tourist attractiveness of Felix Romuliana archaeological site

Felix Romuliana, a late Roman palace complex inscribed as a UNESCO World Heritage Site in 2007, holds significant potential for cultural tourism development. A study applying the Hilari du Cros model revealed that strategic promotion of its historical and artistic value could enhance tourist attractiveness, both domestically and internationally. The research highlights the site's unique geological location, rich history, and ongoing archaeological advancements, while also identifying key weaknesses and opportunities in its current valorization efforts. By focusing on cultural tourism, this approach suggests a sustainable path for the Gamzigrad-Romuliana complex to become a leading destination, leveraging its heritage significance to drive regional tourism growth.

Voza, D., & Vukovic, M. (2012). Tourist attractiveness of Felix Romuliana archaeological site. Bulletin of the Serbian Geographical Society, 92(3), 157–182. https://doi.org/10.2298/gsgd1203157v