Hidden Florence revealed? Critical insights from the operation of an augmented reality app in a World Heritage City

A critical analysis of the Hidden Florence augmented reality (AR) app reveals significant challenges in leveraging AR technology for effective tourism management in UNESCO World Heritage Sites. Despite conceptual advancements and smart tourism strategies, translating these into practical, long-term benefits remains elusive. The study, using user engagement data from 2013 to 2018, highlights methodological and operational hurdles that hinder the app's potential to mitigate overtourism pressures in Florence. These insights underscore the gap between theoretical possibilities and real-world implementation, offering valuable lessons for heritage management practices.

Nevola, F., Coles, T., & Mosconi, C. (2022). Hidden Florence revealed? Critical insights from the operation of an augmented reality app in a World Heritage City. Journal of Heritage Tourism, 17(4), 371–390. https://doi.org/10.1080/1743873x.2022.2036165