Between Change and Stability: Local Development, Tourist Offer and Local Values in Monferrato, Italy

Tourism development in UNESCO-listed Monferrato, Italy, is shaped by a complex interplay of local values that prioritize social stability over rapid economic growth. An ethnographic study reveals how rural communities balance the need to transform their landscape into a viable tourist destination with the preservation of traditional ways of life. The research highlights conflicting expectations, where local hierarchies of values influence the design and offerings of tourism services, ultimately guiding the pace and nature of development in these internal areas.

Fontefrancesco, M. F. (2019). Between Change and Stability: Local Development, Tourist Offer and Local Values in Monferrato, Italy. Etnoantropološki Problemi / Issues in Ethnology and Anthropology, 14(4). https://doi.org/10.21301/eap.v14i4.4