Outstanding Universal Value and Sustainability at Ban Chiang World Heritage, Thailand

Ban Chiang, Thailand's prehistoric UNESCO World Heritage Site, faces challenges in meeting its original Outstanding Universal Value (OUV) criteria due to its unique situation of being buried under modern houses. A study evaluates the site's success using the Market Values/Robusticity Matrix, revealing that increased promotion and wider modifications could boost tourism but not necessarily address OUV concerns. The research also raises questions about the future of sites that no longer align with their registration criteria.

Gozzoli, P. C., & Gozzoli, R. B. (2021). Outstanding Universal Value and Sustainability at Ban Chiang World Heritage, Thailand. Heritage & Society, 14(2-3), 184–215. https://doi.org/10.1080/2159032x.2022.2098652