Science Communication During the COVID-19 Pandemic Crisis: Archaeology and Archaeological Heritage in Atapuerca, Spain

During the COVID-19 pandemic, the UNESCO World Heritage Site of Atapuerca successfully maintained its public visibility through innovative science communication strategies. By leveraging technology and framing narratives around human evolution in relation to the pandemic, researchers minimized the impact of confinement on cultural heritage engagement. A qualitative study involving 116 interviews with scientists, communication professionals, and journalists revealed how Atapuerca adapted to the crisis by fostering interconnections between science and society. The findings highlight the multidimensional nature of contemporary scientific knowledge production, demonstrating its relevance across diverse social agents and levels.

Conforti, M. E., Polino, C., & Fernández-Lomana, J. C. D. (2022). Science Communication During the COVID-19 Pandemic Crisis: Archaeology and Archaeological Heritage in Atapuerca, Spain. Conservation and Management of Archaeological Sites, 24(4-6), 143–159. https://doi.org/10.1080/13505033.2022.2156143