Turismo enogastronomico nella Langa del Barolo: indagine presso i ristoratori

Restaurant managers in the Langa del Barolo region, part of Italy's UNESCO-listed Vineyard Landscape of Piedmont, highly value and accept initiatives aimed at promoting wine and food tourism. The study found that traditional word-of-mouth recommendations remain influential but are increasingly supplemented by digital interactions via social media, which significantly expands global reach and engagement with tourists. This highlights the dual importance of local authenticity and modern digital tools in shaping enogastronomic tourism experiences.

Giovanni Peira, Fabio Paruzzo, Maria Beatrice Pairotti, & Alessandro Bonadonna. (2017). Turismo enogastronomico nella Langa del Barolo: indagine presso i ristoratori [JB]. Micro & Macro Marketing, 1, 27–44. https://doi.org/10.1431/86067