Exploring film tourism potential in Ireland: from Game of Thrones to Star Wars

Ireland's potential as a film tourism destination is significantly heightened by the influence of high-profile productions such as Game of Thrones and Star Wars: The Force Awakens. Research indicates strong fan engagement with these franchises, particularly their Irish filming locations like Skellig Michael, translating into growing interest in visiting these sites. Netnography and social media analysis revealed high awareness and enthusiasm among fans, suggesting substantial opportunities for Ireland to expand its appeal as a film-induced tourism hub.

Bolan, P., & Kearney, M. (2017). Exploring film tourism potential in Ireland: from Game of Thrones to Star Wars. Journal of Tourism & Development, vol. 1 n.º 27/28 (2017). https://doi.org/10.34624/RTD.V1I27/28.10463