The impact of external factors on ICT usage practices at UNESCO World Heritage Sites

A study on the Kondoa Rock-Art Sites reveals that external pressures, particularly from competitors and customers/visitors, significantly boost ICT usage at UNESCO World Heritage Sites (WHS). This finding supports the T.O.E theory, which posits that environmental factors drive the adoption of new ICT systems. Researchers analyzed data from 238 decision-makers in Tanzania using structural equation modeling (SEM), confirming positive relationships between perceived pressures and ICT practices. The study underscores the critical role of ICT in enhancing tourism performance at WHS, offering valuable insights for policy formulation to foster growth in these sites.

Mugobi, T., & Mlozi, S. (2021). The impact of external factors on ICT usage practices at UNESCO World Heritage Sites. https://doi.org/10.5281/ZENODO.4514799