Using Contingency Valuation Approaches to Assess Sustainable Cultural Heritage Tourism Use and Conservation of the Outstanding Universal Values (OUV) at Great Zimbabwe World Heritage Site in Zimbabwe

Tourism at Great Zimbabwe World Heritage Site (GZWHS) is unsustainable, with tourism use falling short of the conservation needs required to protect its outstanding universal values (OUV). A study employing contingency valuation methods found that existing conservation strategies are inadequate and fail to address local environmental conditions effectively. This research highlights a critical imbalance between tourism benefits and conservation efforts, urging a shift in strategy to ensure sustainable heritage management.

Gurira, N. A., & Ngulube, P. (2016). Using Contingency Valuation Approaches to Assess Sustainable Cultural Heritage Tourism Use and Conservation of the Outstanding Universal Values (OUV) at Great Zimbabwe World Heritage Site in Zimbabwe. Procedia - Social and Behavioral Sciences, 225, 291–302. https://doi.org/10.1016/j.sbspro.2016.06.028