Elementos didácticos para diseñar gráficamente la marca del destino turístico de la ciudad de Camagüey.

Researchers have developed a graphical branding strategy for Camagüey's Historic Centre as a UNESCO World Heritage Site, leveraging its unique cultural and patrimonial attributes. The study identifies key elements—such as the city’s essence, personality, and most significant features—that define its tourist appeal. By analyzing these attributes through empirical methods like surveys, the team simplified and synthesized them into a visual identity proposal. This approach addresses the competitive nature of modern tourism, offering cities a way to differentiate themselves while preserving their heritage. The proposed brand design aims to enhance Camagüey’s recognition as a distinct destination, balancing market demands with cultural authenticity.

Montes de Oca Conde, D., & Herrera Pupo, G. (2021). Elementos didácticos para diseñar gráficamente la marca del destino turístico de la ciudad de Camagüey. Zenodo. https://doi.org/10.5281/ZENODO.5873854