Integrating User-Generated Content (UGC) with the Normative Approach to Define Indicators of Quality for Visitor Experience at Archaeodestinations

A novel integration of User-Generated Content (UGC) with the normative approach has successfully defined indicators for assessing visitor experience quality at Petra. This study leveraged 618 TripAdvisor reviews to extract insights that complement traditional on-site assessments, offering a more dynamic and adaptive methodology for heritage management. The findings highlight the potential of UGC in providing real-time, data-driven evaluations of visitor experiences while balancing preservation needs. This approach not only enhances the understanding of visitor perceptions but also equips managers with actionable recommendations for sustainable tourism practices at archaeodestinations.

Alazaizeh, M. M. (2024). Integrating User-Generated Content (UGC) with the Normative Approach to Define Indicators of Quality for Visitor Experience at Archaeodestinations. Conservation and Management of Archaeological Sites, 26(2-3), 155–174. https://doi.org/10.1080/13505033.2024.2400626