The Influence of Storynomics and Tourism Products on Interest in Visiting Prambanan Temple Tourism Park Yogyakarta

A study reveals that integrating local narratives, known as storynomics, and developing attractive tourism products significantly boosts tourist interest in Prambanan Temple Tourism Park. Using quantitative methods with 100 respondents, researchers found that storynomics, particularly the legend of Roro Jonggrang, is the dominant factor influencing visitation, followed by tourism products like local crafts and facilities. The findings underscore the importance of combining strong cultural narratives with well-designed tourism offerings to create unique experiences, offering valuable insights for destination managers aiming to enhance tourist engagement.

Reiya Callista Sasi Kirana, Dewi Rahma Gian Salsabila, Estikowati, Anisa Zuhria Sugeha, & Bambang Supriadi. (2025). The Influence of Storynomics and Tourism Products on Interest in Visiting Prambanan Temple Tourism Park Yogyakarta. Jurnal Penelitian, 22(1), 49–57. https://doi.org/10.26905/jp.v22i1.15966