The Influence of Electronic Word-of-mouth, Destination Image, and Tourist Satisfaction on UNESCO World Heritage Site Revisit Intention: An Empirical Study of Petra, Jordan

A strong relationship between electronic word-of-mouth (e-WOM), tourist satisfaction, and revisit intention was identified at the UNESCO World Heritage Site of Petra, Jordan. However, destination image did not significantly impact revisit intentions. The study employed a quantitative research design with convenience sampling, analyzing data using G*Power software. These findings highlight the importance of e-WOM and satisfaction in shaping tourists' willingness to return, offering critical insights for Petra's marketing strategies both locally and globally.

SHATNAWI, H. S., ALAWNEH, K. A., ALANANZEH, O. A., KHASAWNEH, M., MASA’DEH, R.,. (2023). THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH, DESTINATION IMAGE, AND TOURIST SATISFACTION ON UNESCO WORLD HERITAGE SITE REVISIT INTENTION: AN EMPIRICAL STUDY OF PETRA, JORDAN. GeoJournal of Tourism and Geosites, 50(4), 1390–1399. https://doi.org/10.30892/gtg.50420-1138