Tourist Satisfaction Simulation: A Case Study of the Old Town of Lijiang

Research reveals that while tourists highly rate their environmental experience and overall satisfaction with the Old Town of Lijiang, significant dissatisfaction persists regarding product prices and service quality. This gap underscores urgent needs for improvement to better meet visitor expectations. The study validates its findings through repeated simulations, demonstrating consistent, normally distributed satisfaction levels that mirror real-world data. This dual confirmation not only highlights areas requiring enhancement in the scenic area but also establishes the robustness of the simulation model as a reliable tool for digital governance and sustainable tourism development.

Wang, H., Fang, N., & Han, Z. (2025). Tourist Satisfaction Simulation: A Case Study of the Old Town of Lijiang. Proceedings of the 2025 International Conference on Information Economy, Data Modeling and Cloud Computing, 506–510. https://doi.org/10.1145/3772900.3772980