Event Tourism and Cultural Tourism

Event tourism and cultural tourism significantly impact rural communities, offering a framework for sustainable development. The study introduces a preliminary model of event management that leverages destination and event image congruence to enhance visitor experience and local economic benefits. It also explores the role of innovation and creativity in festival organizations, demonstrating their potential to drive territorial marketing and attract tourism. Case studies, including the Ravello Festival on Italy's Amalfi Coast and the Innibos Arts Festival, illustrate how cultural events can serve as powerful tools for regional promotion and sustainable growth. The research employs a mix of theoretical models, such as the VICE model, and empirical analyses to provide actionable insights for stakeholders in tourism management.

Dwyer, L., & Wickens, E. (Eds.). (2013). Event Tourism and Cultural Tourism. Routledge. https://doi.org/10.4324/9780203722268