Cultural Interaction, Dissemination in Ethnic Tourist Destinations: Cultural Identity and Symbol Construction—A Case Study of the Old Town of Lijiang

A study on the Old Town of Lijiang reveals that participatory cultural experiences significantly enhance tourists' awareness and willingness to disseminate local ethnic culture. Using a combination of field investigations, expert interviews, and advanced text analysis (TF-IDF algorithm), researchers identified key factors such as Dongba culture, traditional architecture, and Naxi ancient music as pivotal in fostering cultural interaction. Experimental designs, including pre-test/post-test and cross-sectional surveys, demonstrated that 85% of tourists engaged in these activities showed increased awareness, while 75% expressed a desire to promote Lijiang's culture. This underscores the potential of culturally immersive tourism to strengthen identity and dissemination in UNESCO World Heritage Sites.

(Ed.). (2025). Cultural Interaction, Dissemination in Ethnic Tourist Destinations: Cultural Identity and Symbol Construction—A Case Study of the Old Town of Lijiang. Academic Journal of Humanities & Social Sciences, 8(2). https://doi.org/10.25236/ajhss.2025.080220