“Culture-touristification” of colonial towns in the interior of Brazil

Small and medium-sized colonial towns in Brazil's interior undergo a distinct form of touristification driven by culture, termed 'culture-touristification.' This process is shaped by interacting sub-processes such as patrimonialization, culturalization, festivalization, landscape adventuring, telenovelaization, and counter-culturalization. While these processes vary in prominence and articulation depending on societal significance, stakeholder strategies, local resistance, or geographical location, they collectively transform these towns. The study illustrates this through case studies of Cidade de Goiás and Pirenópolis, employing methods like interviews, building use mappings, participant observation, analysis of telenovelas and Instagram hashtags, and document research.

Karner, M. J., Husseini de Araújo, S., Escher, A. J., Soares, S. B. V., Ribeiro, Z. L., Pöschl, S. N., Ramos, J. O., Rocha e Silva, G. R., & Schneider, K. (2024). “Culture-touristification” of colonial towns in the interior of Brazil. Erdkunde, 78(3), 225–244. https://doi.org/10.3112/erdkunde.2024.03.04