Wayfinding Signage in Jeddah Historic Site (Al-Balad): A Comprehensive Study into its Ability to Reflect Historical and Cultural Values

Despite significant efforts by authorities, current wayfinding signage in Jeddah's historic district (Al-Balad) fails to fully reflect the region's cultural and historical identity. A comprehensive study analyzing six key directional sign elements reveals a lack of visual cohesion that hinders both heritage preservation and visitor experience. The research suggests implementing a unified, durable design system that integrates traditional aesthetics with modern wayfinding principles—enhancing cultural representation while ensuring long-term functionality. This approach could transform Al-Balad into a more intuitive and culturally resonant destination for tourists.

Assas, R. (2025). Wayfinding Signage in Jeddah Historic Site (Al-Balad): A Comprehensive Study into its Ability to Reflect Historical and Cultural Values. Journal of Design Sciences and Applied Arts, 6(1), 146–164. https://doi.org/10.21608/jdsaa.2024.313206.1423