Understanding tourists' travel behavior before, during, and after the trip with data from social media platforms

Tourists' travel behavior at UNESCO World Heritage Site Old Town of Lijiang exhibits distinct patterns before, during, and after their trips. Before traveling, they primarily seek information on destinations and optimal stay durations. During their visit, natural sceneries emerge as key attractions. Post-trip discussions focus on experiences and services. These behavioral insights provide actionable guidance for destination management, offering a novel framework to analyze spatiotemporal travel dynamics using social media data.

Mou, N., Wang, Y., Zheng, Y., Zhang, L., Makkonen, T., Jiang, Q., & Yang, T. (2023). Understanding tourists’ travel behavior before, during, and after the trip with data from social media platforms. Transactions in GIS, 27(4), 1043–1067. Portico. https://doi.org/10.1111/tgis.13051