Advancing Augmented Reality at World Heritage Sites through an Affordance Lens: A Case Study of the Archaeological Ruins of Liangzhu City

A novel application of affordance theory enriches the understanding of Augmented Reality (AR) in tourism, particularly at World Heritage Sites (WHS). This study demonstrates that AR enhances human-environment interactions at two levels: individual engagement with AR and sequential interaction between humans and the physical environment. Using the Archaeological Ruins of Liangzhu City as a case study, it reveals how AR can contribute to sustainable tourism development by fostering deeper connections between visitors and their surroundings. The research bridges theoretical gaps in AR adoption within tourism contexts, offering practical insights for balancing technological innovation with conservation efforts at WHS.

Fan, W.-Y. (2024). Advancing Augmented Reality at World Heritage Sites through an Affordance Lens: A Case Study of the Archaeological Ruins of Liangzhu City. 2024 10th International Conference on Virtual Reality (ICVR), 284–289. https://doi.org/10.1109/icvr62393.2024.10868586