Tourist behaviour through consumption in Melaka World Heritage Site

International tourists at Melaka World Heritage Site prioritize historical attractions over other elements, consuming more space and time there while spending significantly on secondary aspects like food and shopping. This behavior, revealed through a study of 384 Free Independent Tourists using questionnaires, trip diaries, and tracking devices, offers critical insights for managing tourist impact. Authorities can leverage these findings to develop more effective visitor management plans that balance preservation with tourism sustainability, ensuring the site's Outstanding Universal Value remains intact.

Md Khairi, N. D., Ismail, H. N., & Syed Jaafar, S. M. R. (2018). Tourist behaviour through consumption in Melaka World Heritage Site. Current Issues in Tourism, 22(5), 582–600. https://doi.org/10.1080/13683500.2018.1491534