Factors Determining George Town as a City of Gastronomy

George Town, Penang, has successfully established itself as a 'City of Gastronomy' by leveraging its unique culinary heritage, particularly Nasi Kandar. A survey involving 412 respondents revealed that both local and foreign tourists perceive the dish positively, contributing significantly to the city's gastronomic branding. This study highlights how George Town's strategic acknowledgment of traditional cuisine can serve as a model for other cities in Malaysia and beyond, offering insights into urban regeneration through creative place-branding initiatives under UNESCO's Creative Cities flagship.

Khoo, S. L., & Badarulzaman, N. (2014). Factors Determining George Town as a City of Gastronomy. Tourism Planning & Development, 11(4), 371–386. https://doi.org/10.1080/21568316.2013.874365