Digital Heritage Narrative: Principles and Practice. The Case of the UNESCO-Listed Archaeological Site of Philippi, Greece

A novel digital storytelling approach has been successfully applied to the UNESCO-listed Archaeological Site of Philippi, Greece, demonstrating its potential to elicit cognitive-emotional experiences and communicate cultural values effectively. The study introduces a multimedia eBook, 'Birthplace of the Empire,' which leverages socio-historical content, unexpected art momentum, and cognitive load management to create an engaging digital artwork. This approach inspires critical thinking and participatory practices among audiences, fostering a deeper connection with the site's multicultural and multigenerational significance. The research is part of the EU-funded project BSB/831/HERiPRENEURSHIP, aiming to upgrade heritage-based offers and create new investment opportunities in tourism and cultural industries.

Papathanasiou-Zuhrt, D. (2024). Digital Heritage Narrative: Principles and Practice. The Case of the UNESCO-Listed Archaeological Site of Philippi, Greece. Strategic Innovative Marketing and Tourism, 203–210. https://doi.org/10.1007/978-3-031-51038-0_23