Combining Wine Production and Tourism. The Aeolian Islands

Aeolian Islands' wine producers face significant challenges in developing wine tourism, primarily due to limited marketing expertise, insufficient manpower, and lack of stakeholder cooperation. This study reveals that despite the potential synergy between wine production and tourism, small-scale enterprises in the region struggle with implementing effective strategies. The research employed surveys, interviews, and field observations to gather insights from suppliers, highlighting a critical gap in tourism management skills and coordination among stakeholders.

Nicolosi, A., Cortese, L., Nesci, F. S., & Privitera, D. (2016). Combining Wine Production and Tourism. The Aeolian Islands. Procedia - Social and Behavioral Sciences, 223, 662–667. https://doi.org/10.1016/j.sbspro.2016.05.381