Tourism Marketing & Economic Sustainability of Tourist Destinations: Perspectives of Bale Mountains National Park

Tourism marketing significantly enhances the economic sustainability of Bale Mountains National Park, with price, place, and promotion showing strong correlations while product has a moderate relationship. A mixed-methods study involving 143 participants—employees of the national park and small to medium-sized enterprises—revealed that these marketing elements collectively contribute to long-term resilience and economic growth for tourist destinations. Regression analysis further confirmed their substantial impact, suggesting that strategic tourism marketing can serve as a key enabler for sustainability in protected areas.

Aman, E. E., Omer, A., & Papp-Váry, Á. F. (2023). Tourism Marketing & Economic Sustainability of Tourist Destinations: Perspectives of Bale Mountains National Park. Gazdaság És Társadalom, 16(2), 40–70. https://doi.org/10.21637/gt.2023.2.02