Strategic Planning of Cultural Tourism Development in Historic City of Yazd (Case Study: Fahadan Neighbourhood)

A strategic plan for cultural tourism development in the Fahadan neighborhood of Yazd, Iran, prioritizes offensive strategies to capitalize on its strengths and opportunities. Key recommendations include establishing eco-hotels, organizing walking tours, enhancing national and international advertising, strengthening social capital through NGO support, hosting handicraft fairs, providing financial incentives via tax laws, and implementing comprehensive rehabilitation plans. The study employed the SWOT matrix, IFE and EFE matrices, and expert opinions to assess the neighborhood's potential, identifying offensive strategies as the most viable for implementation.

Dehghan Pour Farashah, M., Aslani, E., & Khademzade, M. (2019). Strategic Planning of Cultural Tourism Development in Historic City of Yazd (Case Study: Fahadan Neighbourhood). Almatourism - Journal of Tourism, Culture and Territorial Development, No 18 (2018). https://doi.org/10.6092/ISSN.2036-5195/8285