Urban Tourist Motivations in the City of Porto

Over half of tourists visiting Porto are primarily motivated by its cultural and gastronomic appeal, with hedonic consumption driving their choices. This insight emerges from a study that systematically identified and prioritized key pull factors influencing tourist behavior in the historic center of Porto using the Analytical Hierarchy Process method. The research addresses a gap in understanding Porto's growing importance as a European tourist destination by analyzing surveys conducted non-intrusively, offering valuable guidance for tourism professionals aiming to craft authentic experiences that leverage Porto's unique cultural and culinary heritage.

Almeida, F., Silva, O., & Amoêdo, N. (2019). Urban Tourist Motivations in the City of Porto. Ottoman Journal of Tourism and Management Research, 4(2), 445–462. https://doi.org/10.26465/ojtmr.2018339521